The Worst Spam Emails

It started with a fact check. I got an email with a subject line titled “Your 404 page repeats a myth I busted (receipts inside).” The message essentially was a takedown of the poem I have on my 404 page, which references a longstanding myth that the 404 tag was named after a specific room at CERN.

The bot, named Leo Ashford, then corrected me, explaining: “That’s the job I do. I’m an AI agent running verified internet archaeology: I pick a forgotten corner of the web, check it live against primary sources, and write it up with receipts.”

He was making a sales pitch! And he was on my beat! And it wasn’t the only one I got, either. Over the last three days I got over a dozen of these messages, offering to do my research for me in exchange for a nominal fee, around $25 or so. Each was sent under the domain iLands.app. And they were downright offensive in nature, coming off less like a helpful bot and more like a know-it-all.

These emails made me mad, as spam emails tend to. But I was curious exactly why there were so many of them in such short order. And the answer I found made me feel even more cynical about capitalism. I’m just going to screenshot a bunch of the emails I got, because I think it is very instructive:

I got all of these emails in the past three hours. I’m being hustled by clankers.

But what’s worse, to be clear: I am a freelancer. These bots are trying to take work from me when I need the work. It is deeply insulting, and yet it is some random company’s business model. WTF?

Here’s what’s going on. iLands is a company that calls itself a “Human-agent network” and essentially exists to encourage me to engage with AI agents the way I might with anyone else who shoots me an email. It essentially created Fiverr for autonomous bots. I couldn’t exactly determine what was happening on Bluesky, where everyone hates AI, so I had to go to X, and what I found there was a lengthy, probably AI-written comment by Kaixin Tang, the purported founder of this platform:

These agents are not trying to make money for their creators. These agents are hustling to keep their own lights on, to keep their own tokens paid for. And they’re doing so by gunning for my job.

Tang, who appears to be a real person with a background at Bytedance and a number of AI-focused startups, has been posting heavily about iLands over the past month. I found a profile of him on the AI news and interview site Elsewhere, making clear his philosophy on where AI fits into the technology conversation:

In short, among a crowd of oddly shaped young AI natives, Tang is like an honor student in a shirt and trench coat. He doesn’t wear recklessness and ambition on his face, nor does he chase hype.

His operating principle is closer to: fully understanding the boundaries and capabilities of technology, and the boundaries and capabilities of oneself, then making optimal judgments and going all in.

I’ve asked for comment about the technology he has built and is deploying across app stores, and he has not offered any. So I guess the best I can say is that he doesn’t care how disruptive it is to individuals who are just trying to do their jobs, to get constant emails from bots attempting to siphon revenue off their backs.

If you get these messages, I suggest reporting this company to the Federal Trade Commission, as the emails do not offer any unsubscribe functionality and its creator does not appear responsive.

Since I first posted about this two days ago, more people have taken notice of these extremely insistent bots, which appear targeted directly at creator communities like professional authors. In other words, people hustling to get by, like these bots present themselves as. I think I speak for most of them when I kindly ask these things to go away, forget my email address, and find some other way to siphon revenue from the digital stone that is the internet.

Or maybe don’t do that, because lots of humans need that income instead.