Ribbon-Cutting Overkill

Today in Tedium: If you break it down, life is but a series of constant ceremonies. Chicken dinners. Going to a place of worship (if you have one). Winning an award. Graduating from college. Birthday parties. Funerals. And of course, ceremonies to celebrate new structures, from buildings to bridges. Often, these events are celebrated in very specific ways that highlight ritual—if you’re graduating high school, you might wear a cap and mortar; if you’re turning 21, you might go to the bar. (Granted, over the last year, you might have done both of those things in front of a webcam in your house.) In the case of building openings, a ribbon might be ceremonially cut, perhaps with a comically huge pair of scissors. This is a common phenomenon, but it’s worth asking: Why? Today’s Tedium tries to figure out why giant scissors are all the rage at ribbon cutting ceremonies. — Ernie @ Tedium

Today’s GIF comes from a ribbon cutting at a Nintendo store. The guy standing next to Mario is Charles Martinet, who provides Mario’s voice.

(TylerHoff/Flickr)

The ribbon-cutting ceremony might have set sail thanks to ship christenings

Looking up information about the origins of the ribbon-cutting ceremony is less like a ribbon and more like a thread, really.

Most commonly, it’s implied that the first ribbon-cutting ceremony involved a Louisiana rail line in the late 19th century, but information is incredibly scarce on this—just one webpage on the entire internet appears to come close to anything looking like a primary source. Nothing against the fine folks of Union Parish, Louisiana, but I didn’t feel like that was enough to go by.

So, I kept digging, like that time I tried to source the origins of the fingernail clipper.

Now, as close readers of Tedium might have figured out by this point, I do a lot of digging in resources that are either public or commercially available, such as Newspapers.com, the archives of magazines like Time and newspapers like The New York Times, and the Internet Archive. And I think that I’ve never had a harder time finding the origin of an idea as I have the ribbon-cutting ceremony. It’s something that it feels like we’ve done forever, but it’s only a relatively recent phenomenon.

But here’s what I think happened. If there’s more evidence out there, I’d love to hear it.

The earliest examples of ribbon-cutting ceremonies I can find are in relation to boat or dock christenings, around the late 19th century in the United Kingdom. These christening ceremonies, which generally involved the smashing of wine bottles against the ship and at times involved ribbon, but not necessarily the cutting of said ribbon, as highlighted in a passage from Nathaniel Hawthorne’s English Notebooks, in which the bottle was simply thrown. Christening ceremonies go back far longer than ribbon-cutting ceremonies, but the wine bottle smashing only became a thing about a century before.

One particularly notable early incident involving the cutting of a ribbon, involving Alexandra of Denmark, then the Princess of Wales, involved the opening of Alexandra Dock in Liverpool. A 1881 article in The Morning Post described the all-important ribbon-cutting part of the ceremony as such:

The chairman of the Dock Board, Mr. T.D. Hornby, presented to the Princess a parasol, the handle of which, of gold richly studded with jewels, was found to screw off and to disclose a sharp steel blade. With this her Highness severed an ornamental ribbon, and forthwith a weight fell upon and broke in pieces a bottle of wine as the Princess uttered these words: “I name this dock the Alexandra Dock.”

(Not to be missed: A parasol is another name for an umbrella, so she cut the ribbon using a blade hidden inside an umbrella. That sounds like some James Bond-type stuff right there.)

A less successful ribbon-cutting attempt from that year involved the launch of a steamship in Barrow-In-Furness. According to The Leeds Mercury, the ribbon-cutting was just about to occur around 11 a.m. that fateful day, with Lady Constance Stanley about to do the honors of trimming the blue ribbon with a pair of scissors, when a loud explosion was heard. The incident, a boiler room explosion, killed three men, but shockingly, that was not enough to stop the ship christening from taking place. Too much was riding on the ship’s departure—specifically, the tide—to hold it up much longer.

At noon, Lady Stanley went to the ship, cut the ribbon, broke the champagne bottle on the side of it, and named the ship “City of Rome.” (Fortunately, the bottle broke. It would have been bad news if the bottle hadn’t.)

As should be made clear from these maritime anecdotes, ribbon cuttings were, from the start, dedicated to large events that required the work of lots of people, and often prominent people to do the honors of cutting those ribbons. New buildings are a great example of things that often invite a ribbon-cutting ceremony; bridges, even better. One thing appears to be clear, at least in terms of how we consider it today: The phenomenon of ribbon cuttings was nonexistent before the late 19th century, and barely on the radar during the early 20th century.

A ribbon-cutting ceremony in Seattle, dating to 1956. Yes, it was a bridge opening. (Seattle Municipal Archives/Flickr)

But certainly, there was a point where such ceremonies started happening more often, and that time, just like with the frozen pizza, was after World War II. The rise of the modern interstate highway system in the United States was certainly a factor here, as freeways and other more modern roadways meant the creation of a lot of bridges, a lot of tunnels, and everything in between. These things changed a lot of lives, and the ceremony, in its own way, reflected the desire for a clear path forward.

It’s arguable, then, that the heyday of the ribbon-cutting ceremony was in the 1950s and 1960s, with reverberations into the modern day. But what about the giant scissors?

Golden Openings’ 25-inch scissor model.

The company that has come to define the modern ribbon-cutting ceremony with its gigantic scissors

Quite often in these newsletters, I highlight the stories of companies whose ideas somehow manage to punch above their weight class. Maybe they’re not obvious things, like social networks or hoverboards, but their ingenuity and clever approaches help them to cut a place for themselves in the marketplace.

There’s the tale of Steve Grubbs, the Iowa political operative who came up with a business that modernized the political yard sign; the guy who turned his failed company into the largest maker of suction cups in the entire country; and Bob McDermand, who came up with a successful business around the mouse pad.

Another one to add to this list of innovators is Kimberly Baeth, the president and founder of a firm called Golden Openings, which specializes in services and products for grand openings—and whose signature product is a gigantic pair of ceremonial scissors.

While there are examples of ceremonial scissors that existed before Baeth’s company launched in 1997, her business added both sheer scale and innovation to the concept, finding that the scissors were basically the perfect PR tool for many a new business. And her giant scissors are actually intended to work as a functional pair, just in case you have something else to cut.

Baeth compared her unusual status as “the big scissors lady” to a scene in Romy and Michele’s High School Reunion, when Michele claims, “I invented Post-Its.”

“It seemed really funny,” she explained in an interview, “because somebody had to, and was not true. But I really did invent giant working scissors that cut!”

How’d Baeth come up with this wild idea? Well, back in the ’90s around the time of Romy and Michele’s reunion, she served as the membership manager of the North Hennepin, Minnesota, Chamber of Commerce. And in this role, she often relied on ribbon-cutting ceremonies to drum up interest in new businesses that were getting started in the community.

“Sometimes, depending on the business, the governor would come, the mayor would come, it could be on TV and in the newspaper and people got excited,” Baeth explained.

Looking for a way to further drive interest in these ceremonies and to create a bigger splash, she came upon the idea of putting together large novelty scissors as an attention grab for events. She created a pair of fake scissors to test the idea, then after those proved to be a bit of a hit, she asked her father to create a wooden pair for her as a way to further test the market. Those became even more successful—and showed that there was an opportunity not only for giant scissors, but for someone to organize grand opening events for new businesses.

Soon afterwards, she quit her job at the chamber and started working with a manufacturer to create massive scissors stainless-steel scissors—the first of their kind. Soon, they would come in all shapes and sizes.

“From template to production of our first 100 scissors took about 18 months to get them to cut, the right weight, look and feel,” she said.

Her husband gave her a year to turn the idea into a profitable business—a deadline she was easily able to hit.

“Not even the unexpected three-week early arrival of my first daughter, Stephanie, put a halt in my busy schedule,” she said.

Warren Buffett, testing out a pair of giant scissors. (via the Golden Openings website)

These days, the company—which moved to Iowa in the mid-2000s—does quite well for itself. While the company isn’t alone in its niche anymore, it’s probably the one with the biggest presence.

The firm, over the years, has diversified beyond simply ribbons and scissors into events of all shapes and sizes. For one thing, they sell shovels, a necessity for groundbreaking ceremonies.

Certainly, though, the scissors get high billing; the website features numerous pictures of major celebrities like Warren Buffett, Oprah Winfrey, Michelle Obama, and Donald Trump using the massive-yet-sharp devices, which sell for hundreds of dollars each.

“We have also made completely custom scissors for many customers including but not limited to Lady Gaga and Google,” Baeth said.

(In case you need a display stand for your three-foot ceremonial scissors, Golden Openings also sells that as well.)

For its part, Golden Openings has been seeing a lot of ceremonies of its own lately—awards ceremonies. In 2017, the firm was named the Dream Big Small Business of the Year by the U.S. Chamber of Commerce, and the next year, Baeth was named one of Enterprising Women’s Enterprising Women of the Year.

And last fall, the company became the exclusive vendor for ribbon-cutting ceremonies with the White House—a facility that you might imagine has a lot of them.

Perhaps it’s fitting that a company that’s often the first act to many success stories would become one of its own.