Tedium Highlight in Branding: The surprisingly true story of Ayds, a diet suppressant candy that was incredibly successful until its name became forever associated with something else. 

Follow on Twitter Follow on Facebook
Tag results: Branding

Renamin’ Cajuns

How a somewhat obscure Louisiana university got a gradual name upgrade in the eyes of state law—and of college football (of course).

Thirsty? Oh Yeah!

Kool-Aid is a delicious drink with a fascinating story that extends beyond branding. Here’s how the powdered drink mix (and its mascot) came to define drinks.

Hydrogenated Marketing

How Crisco, which avoided naming its primary ingredient in ads, toppled lard more than a century ago—and made Americans believers in industrial food.

Feelin’ 7UP

The marketing history of America’s favorite lemon-lime soda, 7UP, proves that sometimes reality is stranger than fiction.

Giving Candy A Bad Name

The surprisingly true story of Ayds, a diet suppressant candy that was incredibly successful until its name became forever associated with something else.

The Ballad of Yo! Noid

In the '80s and '90s, advertisers got the idea to market products to kids through video games. The games aren't half-bad (mostly), but they're still ads.

The Many Lives of Packard Bell

When it was a radio-maker, Packard Bell had a reputation for quality products. When a PC clone startup bought the name, that reputation fell apart—fast.

America The Processed

One of the broadest possible geographic terms is, for now, the new name of Budweiser. Does Budweiser deserve "America," and if not, what does?

Generic Internet Article

Private labels are a common strategy retailers use to keep profits in house, but fortunately for everyone, house brands are a lot less boring these days.

The Invention Of News

The field of public relations is still built on a single foundational tool—the press release. Why do we still use them? Well, for the companies, they work.

Forget Rand Paul, Let's Talk Paul Rand

Paul Rand, the graphic designer, has a Rand Paul problem: The headline-chewing politician is hiding the famed designer's legacy on Google. Here's why.

Don't Mess With The Michelin Man

How did a tire manufacturer create an essential restaurant guide? And what other unusual side businesses do brand-name companies have? We investigate.

Brand bastardizations

Sometimes, companies do things that go against our expectations of their brand. Often, the result can be awful. Check out these examples of brand weirdness.
Tedium is a labor of love and appreciation.

Is it weird to say we love the internet? Because at Tedium, we love the internet—as a source of never-ending research, a vessel for new ideas, and a great historical deep dive. Since 2015, we’ve been throwing two newsletters a week into inboxes the world over, and count more than 12,000 regular readers. And we’d like to keep it going a while longer, so help by sponsoring an issue or supporting us on Patreon. But please: No backlink requests.

What is Tedium? | Support us on Patreon | Share your ideas! | Privacy Policy | Advertise With Us | RSS feed

Disclosure: From time to time, we may use affiliate links in our content—but only when it makes sense. Promise.

Proudly built on Craft CMS using the Bulma framework.

Copyright © 2015-2021 Tedium: The Dull Side of the Internet. All rights reserved. Please, try the fish.