More Dialing, More Weirdness

Today in Tedium: Almost exactly a year ago, we wrote up a lengthy piece on weird telephone numbers. This piece has been a sleeper hit of sorts in Tedium history. Many of our pieces, if they do gain steam, tend to pick up within a week of writing. Not this one. Instead, the piece went to the top of Google for dozens of variations on the search term “weird phone numbers,” “creepy phone numbers,” and so on. As a result, it is now by far the most popular piece we’ve ever published. Which means it’s probably a good idea to do a follow-up—because you guys like weird numbers. Tonight’s issue dials up the weirdness. Again. — Ernie @ Tedium

P.S.: A quick shout-out tonight to Patreon supporter Brian Christie of the knowledge-sharing tech firm Brainsy. Here’s what his company is working on these days. Thanks for the support!

The forgotten advertising roots of Audichron, the company that specialized in “talking clocks”

The great gift that Audichron brought to the American public was a phone number that could help you set your clocks. This was not always an easy task, of course. There was a period in which setting a clock required a whole lot of guesswork.

And in the pre-automation days, the telephone operator was the one stuck answering the question. This was frustrating, and telephone companies struggled with this task. In one notable example, Vermont’s Middlebury Register featured a 1918 announcement ad from the New England Telephone and Telegraph Company emphasizing that telephone operators would no longer accept calls simply asking for the time of day.

“For such information 100,000 calls are made daily in New England, the bulk of such calls coming naturally at times when it is most difficult to handle them,” general manager W.R. Driver wrote.

Ernest Esclangon, the director of the Paris Observatory in the 1920s and 1930s, faced a similar problem. Because of what the observatory did, it tended to have a very accurate time, one that was the standard-bearer for the entire country. As a result, people would constantly call it up, asking what time it currently was. This would constantly jam the single telephone line at the observatory, talking away from the actual goal of the observatory: Astronomical research.

But Esclangon had a better solution to the problem than Driver. Rather than discourage the calls, he automated the answers, coming up with a system that accurately described the time based on when people would call.

“Controlled by one of the master clocks of the Paris observatory, the talking clock always speaks with authority,” Popular Mechanics reported in 1932.

This proved an immensely useful service for the public, and when it finally was launched for public consumption in 1933, the service successfully accepted 20,000 calls on its first day—despite the fact that 140,000 people called. People really wanted to know what time it was.

And it was only a matter of time, of course, before the United States received a service with a similar intent. And that service was run by Audichron, a company launched by a Georgia man named John Franklin.

Franklin, however, had an entrepreneurial spirit to him—he was competing with Coca-Cola at the time. It just turned out that his drink was called “Tick Tock Ginger Ale,” making it a good fit with anything time-related. Before the early ’30s, this mostly meant advertising near large outdoor clocks.

If you can’t beat ’em, sell ’em ad space. (Asheville Citizen-Times)

But Audichron was a different beast entirely. And the success with the model ensured he would quickly leave the ginger ale behind. As author Sonny Kleinfeld explained in his 1981 book The Biggest Company on Earth : A Profile of AT&T, Franklin shrewdly used his machines for telling time as advertising fodder for all kinds of companies—including a former rival:

Initially, Franklin rented his time machines to local businesses. They would order additional phone lines from the phone company, hook up the time machines to them, and then devise promotional campaigns tied to the Time of Day. One of Franklin’s first clients was the Coca-Cola Company. The machines were an immediate hit, and Franklin had no trouble wooing an avalanche of customers. People called in swarms. It seemed that nobody knew what time it was. Seeing all this action, the phone company shrewdly mentioned to Franklin that, by the way, it would be very happy to buy his machines and install them in its central offices.

Nope, nope, nope, Franklin said. He wasn’t about to sell any of his time machines. He knew they were gold mines.

Those gold mines eventually led straight through to Jane Barbe, Pat Fleet, and numerous other voice actors that defined the modern telephone era.

By the 1970s, the company had expanded its reach by offering numerous services in a dial-up format, from weather to stocks. But the buzz wouldn’t last.

A recently shared test page on Fax Toy. As of press time, half the images are criticizing CNN.

The website that quietly brings goofy faxes to the web

You have to wonder if the website FaxToy.net—a rudimentary online outpost that effectively displays anything that’s faxed to the numbers 1-855-330-1239 or 1-213-294-2943—should be a barren wasteland, an unused part of the internet that reflects an earlier era. It’s reminiscent of some of the earliest attempts at of internet memedom, having much in common with Hampster Dance or one of Jonah Peretti’s early online experiments. Since the content is user-generated, it also feels a bit like PostSecret.

It doesn’t look like the kind of website people should be thinking about at all. (It rarely gets social media shares of any kind.) But when I loaded up FaxToy.net this morning, something surprising hit me in the face: A meme about a news story that happened literally today.

So how the heck did this happen? Turns out that this is the project of a guy named Kevin Savetz, a guy who has been interested in the concept of combining the internet with faxing since 1993.

“My thing with faxes started in 1993 or on Usenet,” Savetz explained in an email. “I maintained the alt.internet.services FAQ list. A few people asked how to send faxes from e-mail, so I had a Q&A about that in the document. Eventually I pulled that out into its own FAQ file called ‘FAQ: How can I send a fax from the Internet?’”

From there, it created something of an interest in the topic. Despite faxes quickly becoming usurped by the internet in general, Savetz found new ways to embrace them. At the tail end of 2005, he launched the little site FaxToy.net, with the goal of turning faxes into something of a two-way medium online.

“There was at one point a zillion years ago a tool that let you receive web pages via fax—you enter the URL on the keypad, like yahoo.com would be 82466266 and your fax machine would ring and send you a picture of that web page,” he explained. “But I wasn’t aware of a way to do the opposite—send faxes to a web page.”

So he created it—registering the domain on December 12, 2005, and soon coding the tool. At the time, the site did get some initial notice in the form of a blog post by noted geek Chris Pirillo. But these days, it lingers, mostly unwatched by the internet at large. I can only find a small number of people that have ever tweeted about it.

So why keep it going? As it turns out, Savetz has a business reason for leaving FaxToy alive! His company, Savetz Publishing, makes printable forms and business resources, and he also runs a service called FaxZero, which allows you to send faxes through the internet—for free with FaxZero branding, for pay without. So technically, you can send a FaxZero fax to FaxToy. (And plenty likely have! FaxZero has sent more than 15 million faxes since 2006.)

Savetz says he’s a big fan of the hand-drawn faxes.

The site, at this point, lives with limited human moderation—some things aren’t allowed, generally, but mostly it’s a bit of a free-for-all. (Savetz estimates that on an average day, it gets between 90 and 100 faxes.) And it does have some usefulness, as a way to confirm your fax machine is working properly. A number of faxes tend to be tests. But strangely, Savetz notes, the site has a quietly anonymous fan base.

“Occasional and one-time users who google ‘how to test my fax machine’ find it, test their machine a few times, then move on,” he explained. “But there seems to be a regular community—people who send a fax every day, or a few times a week, for months or years. The site pretty much runs itself, and I’ll sometimes check on it after weeks of ignoring it to find all sorts of goofiness going on.”

Maybe a few more people might fax, now that they know FaxToy exists.