We’re on a mission. Twice a week, internet obsessive Ernie Smith (formerly of ShortFormBlog) takes a deep dive towards the absolute end of the long tail, and he’s putting his findings in your inbox. Wanna follow along? You know what to do: Put your name and email address in this box to sign up for our twice-a-week newsletter.

Scroll to see our latest attention ploys

Lesser Tedium

“Let’s face it, it was only a screen saver. It didn’t need a lot of depth.”

— Developer Peter Avritch, discussing how he saved his company in the early ’90s by convincing an ad agency to let him make an Energizer Bunny screen saver for Windows.

More stuff